Why email marketing is not effective in some companies?
Despite the fact that getting information about segments might be challenging at times, according to Ascend, 51 percent of marketers believe that the success of this tool is often hindered by a lack of relevant information about their customers.
Another example of a company failure is the constant sending of emails; 78 percent of receivers claim to have terminated their email subscriptions because they are receiving too many (Hubspot 2016). In this way, it is crucial to decrease the amount of emails sent and not constantly bombard them with company information.
There can be no efficiency without a well-thought-out strategy. In addition to being relevant, the material must have some call-to-actions to encourage readers to click where we want them to. Email marketing comes with a slew of perks. When implemented correctly, it may boost revenue, bring in new consumers, and aid in client retention. While social networks must first captivate users in order to convert them into consumers.
You may use email marketing to implement a variety of communication tactics, including the following:
• Commercial: The most classic methods, these are designed to stimulate impulsive action while promoting promotions or a new product.
• Loyalty: To keep clients, this sort of campaign tries to strengthen their bond with the brand or firm in order to increase sales.
• Informational: These campaigns are primarily meant to inform clients, such as about upcoming events or to solicit opinion on a certain service or product.
• Location: This is a technique for informing people about the real store's location so that they may visit it and become consumers.
Companies can benefit from these techniques when they are combined with relevant content. Unlike social media, email marketing has a subscriber base of people who are already engaged in the topics that organisations send out. They have the option of opening and reading the emails.
Email marketing is up to 40 times more successful than social networking
Content on social media is now monitored by them, and it does not reach everyone. According to a McKinsey & Company study, email marketing is up to 40 times more successful than social networking. According to the same survey, the purchase process is three times faster on social media than it is on traditional media.
There are statistical indications that reflect email marketing's expanding potential. According to research published by the Channel Preferences Survey, 91 percent of individuals check their email at least once a day. Furthermore, people prefer to get company information via email, according to reports. 92 percent of internet users, according to the Fourth Source website, have at least one email account.That example, unlike social media, almost everyone has email, however not everyone has a social media account, making it difficult and limiting the reach and coverage of the desired sector.
To dispel the myth that email marketing is dead, The Radicati Group predicts that the number of email users will reach 3 billion by 2020. These data indications leave no question about the potential of this instrument, which should be incorporated in a company's digital strategy, since three out of four people say it helps them achieve positive outcomes (Econsultancy).
Email marketing is quite inexpensive; for example, a Mailchimp account allows you to send up to 12,000 emails each month to a list of up to 2,000 contacts for free. Paid plans aren't prohibitively pricey.
How does mobile devices help email marketing to thrive?
The advancement of mobile devices and their greater use is one of the primary elements leading to its rise. According to Marketing Land (2015), two-thirds of emails are accessed on smartphones or tablets, and 75% of Gmail users access it through them. Responsive emails have a 40% opening rate (Clickz 2015).
Check out the infographic below, prepared by Campaign Monitor, to see how your accomplishments and failures compare to those of other marketers.
The infographic contains relevant and crucial statistics on what email marketers are finding useful. Sending emails to your subscribers and consumers is a sure-fire strategy to keep your company top-of-mind. We've also compiled a list of the finest email marketing tools to assist you.
In terms of 2020 trends, the usage of geolocation is beginning to develop, allowing for hyper-segmentation and the ability to reach people who are in the same region as a real store, for example. Because video has a higher favourable reaction, it is a fantastic alternative to explore.
As a result, email marketing is far from dead in 2020, and it still has benefits and potential to be explored by businesses.
