The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses.
If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.
Key Features: AI Blog Outline, Jasper Chat, Content Generator, Jasper Templates, Content Improver, Jasper Boss Mode,
Key Features: AI caption and content writing, AI post idea brainstorming, Post scheduling & analytics, AI post idea brainstorming,
Channels: Instagram, Facebook, TikTok, LinkedIn
Key Features: Customizable Chatbots, Dashboard, 100+ Languages, Data Analysis,
What is an AI Marketing Tool?
An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move.
All of this is done in real time without the intervention of an actual human. It’s this capacity to make automated decisions at lighting speed that makes AI marketing tools for business so formidable.
1. Jasper.ai
Price(Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
Best Features:
- Content Generation
- Tone of Voice Settings
- Machine Learning
- Plagiarism Checker
- Customizable Templates
Once known as Conversion.ai, Jasper is an advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, or social media posts. This tool uses the GPT3-model developed by OpenAI to write human-sounding text. It also has built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. All you need to do is add your brand name or product, and it will generate the copy for you.
E-commerce shops can also produce product descriptions using this powerful AI. It can generate Amazon product bullet points or descriptions as well as write titles and meta descriptions at a click of a button.
2. Flick
Price (Monthly): 7-day Free Trial / £11 for Solo /£24 for Pro / £55 for Agency
Best Features:
- AI Caption Writing (on-brand)
- AI Idea Brainstorming
- Post Scheduling
- Auto-Suggested Hashtags
- Hashtag Search & Manager
Flick AI Social Media Assistant is a powerful marketing tool designed to streamline the brainstorming, writing, and planning process for social media content. By offering a 7-day free trial, users can experience a new way of creating engaging and on-brand content with ease.
This AI-driven platform serves as a dynamic ally, offering AI Idea Brainstorming for distinct content concepts, AI Caption Writing for creating custom captions, and transforming lengthy content into digestible pieces for sharing. It excels in Post Scheduling, facilitating the arrangement and timing of posts with a simple click. With features like Auto-Suggested Hashtags and a Hashtag Search & Manager, it further aids in effective content management and visibility enhancement.
Built specifically for social media, this tool offers 24/7 support and an easy setup process. Flick AI Social Media Assistant is trusted by over 100,000 content creators, brands, and marketers, helping them save time, improve results, and enhance their social media presence.
3. GrowthBar
Price: (Monthly) $29 for Standard / $79 for Pro / $129 for Agency
Best Features:
- Search Engine Optimization
- Paragraph Generator
- Meta Generator
- AI Blogging Tools
GrowthBar uses GPT-3 AI to automate content generation. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking as well as creating blog post content outlines. There’s also a Chrome extension available.
GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It’s the first AI tech that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible.
4. Phrasee
Price: Custom Quote
Best Features:
- Content Management
- Predictive Analytics
- Dynamic Content
- Engagement Metrics
Phrasee is an AI tool that focuses on “brand language optimization.” This AI powered marketing platform works by boosting the brand language used by companies in their copies. It can generate a copy for emails, Instagram, Facebook, or even push notifications using a natural language generation system together with a machine learning algorithm. The result is a human-sounding copy that is brand compliant and effective. It counts Virgin and Domino’s as among its clients.
5. Smartwriter.ai
Price: (Monthly) $49 for Basic / $124 for Popular / $299 for Pro
Best Features:
- LinkedIn Chrome Extension
- Personalised LinkedIn Outreach
- Personalised Cold Emails
- Deep Enrichment
Smartwriter.ai assists in automating your email outreach. This AI tool generates a personalized email, including a personal subject line to pique the interest of customers. It also provides backlink generation, Shopify product title and description creation, and even personalized cold email outreach.
It also allows for integration with other third-party tools and platforms to improve your cold email outreach process.
6. Optimove
Price: Custom Quote
Best Features:
- Campaign Insights
- Hyper-segmentation
- A/B Testing
- Multichannel Tracking
Optimove is a customer data platform with AI-based marketing functions. It helps collect data from different platforms to provide a unified view of all the information in one dashboard. Businesses can analyze or share the information as well as decide marketing strategies with ease.
Optibot, their AI tool, scours and analyzes all the customer data provided to generate actionable insights. It can suggest which campaigns to drop based on loss or let you know which customers may be too exposed to company communication.
Optimove’s clients include John Hardy, Sweaty Betty, and the New York Racing Association Inc. (NYRA).
AI Content Marketing Tools
7. Acrolinx
Price: Custom Quote
Best Features:
- Access Controls/Permissions
- Full Text Search
- Version Control
- Approval Process Control
This AI-powered marketing software improves the quality of content, so it meets brand parameters. Big companies like Google and Amazon, use this tool to make sure all their marketing content aligns with their brand. You can set style, tone, grammar, and even add in company-specific wording. Its AI will go through the content and offer suggestions for improvements.
8. InstaText
Price: (Monthly) $11.99 for Single Users / Custom Quote for Business and Scholar
Best Features:
- Sentence Formatting
- Sentence Rephraser
- Tone Checker
InstaText is an online AI-powered writing tool similar to Grammarly. It performs basic functions like grammar and spell checks but goes a step further by rewriting sentences, so it reads better. Its most important feature is its capacity to ensure the tone and style of the writer is preserved despite the rewrite. This is important for brands that want to maintain their authentic voice in all of their communications.
Another great InstaText feature is it lets you specify multiple keywords. When you use the program, it preserves the keywords as is, saving you time when editing the copy.
9. Grammarly
Price: Free for Basic / Custom Quote for Premium and Business
Best Features:
- Clear Communication
- Real-time Feedback
- Tone Adjustments
- Formality Level
- Plagiarism Checker
Grammarly is one of the best free marketing tools for any business. This powerful AI content marketing platform allows businesses to double check their written copy to make sure it’s polished and professional.
It features highly accurate AI that checks spelling and grammar in real time online. However, you can also install it as an extension for Google Chrome. More powerful functions like checking for tone, clarity, and style are available in Premium and Business options.
10. Seventh Sense
Price: (Monthly) Starts at $64 for Hubspot / Starts at $360 for Marketo
Best Features:
- Campaign Analytics
- Reporting/Analytics
- Email Campaign Management
- Event Triggered Actions
An AI email marketing campaign tool, Seventh Sense ensures your emails get delivered at the right time for each customer. This personalized service allows marketers to engage with their audience better, knowing they will be opening their emails at the most optimal time.
The smart platform also helps with increasing email deliverability, which improves the sender score. This is an important parameter for companies who send out hundreds or thousands of emails a week. Seventh Sense is designed to work with Hubspot and Marketo only.
