There's a lot to do on social media, but there's only so much time. And there are so many different ways to accomplish it. Some are correct, while others are not. But don't worry, we've got you covered with the essential social media best strategies listed below.
1. Find out Everything You can about Your Target Market.
What was the first best strategy in social
media?
You can't give your audience what they want if
you don't know who they are. Then they refuse to give you what you desire
(their business).
Who are you trying to connect with?
Millennials,
single mothers, and children with dogs? That's a start, but to engage them
fully, be as descriptive as possible. Do your homework and depend on statistics
rather than your instincts.
Make a list of your present customers as well. So you may go out and locate new ones with similar characteristics. For example:
- Age
- Where they live
- What languages they speak
- How much they earn
- How much they spend
- What they buy
- What they do in their spare time
- What stage of life they’re in (student, parent, retiree)
Other tactics to consider for learning about your audience include:
- Analyze website and social media analytics
- Be clear about the value for your products and services
- Create a target market statement
- Test your social ads on your target market
- Lather, rinse, repeat—to learn new ways and means over time
Want to dive deeper into this topic? We have
a guide to
conducting audience research that includes a template to help
you build customer/audience personas.
2. Select the Networks You Want to Utilize
Because far too many advertisers are dispersed
over too many networks. How do you choose which networks to participate in and
share on? Research the demographics. This will help you determine which
networks to use—and which to lose. These are the kinds of insights you should
be looking for:
Instagram Demographics
·
A billion users, 500
million of them active every day
·
71% of Americans
between 18 and 24 use this network
·
43% African Americans,
38% Hispanic, 32% white for U.S users
Facebook Demographics
·
More active monthly
users than any one country’s population
·
1.4 billion daily
users, and 2.13 billion monthly ones
·
25-34 year olds are
the biggest segment for U.S. users
·
75% of U.S. adults
rake in $75,000+
Twitter Demographics
·
Big. Political.
Platform. More so than the others.
·
330 million active
monthly users
· 45% of new users have college degrees
Attached shows the summary of difference among most popular Social Media Platform 2021:
3. Create a Plan
Have you created a social media strategy, summarizing what you want to do and
achieve on social media?
Yes? Good job.
No? You should. Why?
To know whether you’re succeeding or failing for every post, share, like and comment. This guide will walk you through each step of crafting a winning plan. But here are the highlights:
Set goals
Otherwise, how do you know what’s working, what’s not, and what to change as you create and share content? And, track useful metrics. Here’s a few.
Social media KPIs are also worth tracking.
Conduct an audit
Gather and examine what’s working and what’s
not on social media in one place. This will help you plan what to do more of,
what to improve, and what to stop. Easily see:
·
Who you’re connecting
with
·
Who’s connecting with
you
·
Which networks your
target audience uses
·
How your brand
compares with your competitors
And… ask yourself a few (honest) questions
about your social accounts:
·
Is your audience here?
·
If so, how are they
using this platform?
·
Does this help you
achieve your business goals?
Use your answers to decide which accounts are
worth keeping, or ditching.
Need help setting up your audit? We’ve got a template for you.
4. Keep an Eye on The Competition
Because if you don’t, they’ll get the upper
hand. Also, to learn from what they’re doing, to help you decide what you
should (and shouldn’t) be doing. Why reinvent when you can circumvent?
For your social media competitors you want to
know…
·
Who they are
·
Where they are
·
What they’re doing
·
What they did before
·
How well they’re doing
what they’re doing
·
Any threats to your
business
·
Identify gaps in your
own strategy
Do some intel to ask and answer…
·
What networks are they
on?
·
How big is their
audience?
·
How often do they
post?
·
How much do they
engage (shares, likes, and comments)?
·
What are they good at?
·
And not so good at?
·
What threats do they
pose?
There are tools and techniques to help with
this (and a template to organize your findings).
Competitors can give great inspiration for
your social media activities.
Heck, I’ve contacted and befriended many
copywriters. We share war stories about losses and victories, along with tools,
approaches, and ideas for doing and being better.
You could (should), too.
5. Listen for Mentions of Your Brand
Know what people are saying on your social
media channels.
If you do—you can track, analyze, and respond
to those conversations. If you don’t—you’re missing out on valuable insights
for your business.
Social listening is
a two-step process.
1. Monitor channels to capture mentions of
your brand, competitors, product, and relevant keywords.
2. Analyze those mentions to identify what you should do next.
Like… Respond to a happy customer (or to a troll). Test one campaign against another. Or
significantly shift your brand voice and tone.
Learn how people think
about you, compared to the competition. Is a competitor taking a beating in the press? Could that
be a golden moment to share, show, or say?
Beat the competition
to discover and resolve pain points. Is someone talking about their feature that sucks? Can you
quickly add a new feature that doesn’t?
Identify influencers
and advocates. Is someone out
there saying something superb about you all? Maybe it’s time to collaborate
with them.
Listen, learn, and earn.
Here are some tools to help you listen on social.
6. Monitor Conversations That are Relevant to Your Industry
Like social listening, social monitoring is
about knowing what people think of your brand.
There are tools to help you know: who’s
mentioneding your brand, using which hashtags, and other trends in your
industry.
Think of social monitoring as the foundation
for social listening. Monitor to learn from the past. Listen to create your
future.
7. Establish Your Social Media Voice and Tone
I’m going to blatantly plagiarize the start
of this piece—word for word.
It’s okay, I wrote it.
Every time you talk, write, design, post,
respond, launch, thank, and connect with others… you’re exercising your brand
voice.
Every. Time.
Whether you think about it or not.
People are building up an impression in their
mind for all the ways you appear—online, on stage, on the phone, or in person.
Don’t you think it’s best to be deliberate
about all that?
To convey the voice and vibe for your ongoing
message?
So that your fans, followers, readers,
listeners, leads, prospects, and customers ‘get it’?
Here are some ways.
To build the voice and feel for your brand's personality, find your adjectives. I've included a list for you to begin (and end) with.
By avoiding jargon, write as though you were speaking. For readers to understand jargon, they'll need brain calories. But they won't; instead, they'll click somewhere else.
Write from the reader's point of view so that they, not you, are the protagonist of the storey. Make it plain to your readers what they will receive out of what you do.
Put an end to the drama. Stay away from flashy headlines. Always choose clarity over cleverness. This causes you to think about the reader and write more specifically for them.
Last But Not Least...
Follow the Social Media ‘Rule of Thirds’
First, let’s talk about what to share.
·
⅓
share posts to promote your business, convert readers, and generate profits
·
⅓
share posts of ideas from influencers in your industry (or like-minded businesses)
·
⅓
share posts of personal stories to build your brand
Now, back to the why (for the ⅔ sharing).
Sharing out content shows your followers…
·
You know your industry
·
You’re collaborative
·
Where you’re
positioned within the industry
Simple, right?
